Frequently Asked Questions

Q: Who is the audience?
A: National Design Professionals, national affluent consumers, businesses seeking services, tourists and local community leaders & members.

Q: How is the work displayed?
A: On Plasma, LCD and CRT screens running in the physical New Media gallery space at Sweeney Center during the Southwest Design Conference, June 24-26 (part of the larger Santa Fe Design Week June 19-26)

Q: How often will my segment run?
A: Approximately once every fifteen minutes

Q: What is your delivery format? Do you compile all the clips onto one DVD or do they run separately?
A: We compile one DVD per industry screen of all the segments appearing on that screen, looped

Q: Am I guaranteed that my clip will run?
A: We have a jury of new media professionals and educators reviewing clips to make sure that they are best practice examples of the quality of new media coming out of New Mexico. If your clip is not able to be shown, we will return or refund your registration fee.

Q: Can I put sound in my animation or video clip?
A: Of course you can put it in! Problem is, we can't guarantee that you'll be heard. With 10-12 Plasma screens running in relatively close proximity and the Digital Design Showcase booths and conversations going on, auditory overload is a dangerous possibility. We will make every attempt to have audio with your video, but we may have turn audio down or even off in order to best execute the space.

Q: What format do you want this in?
A: If it's an animation, we'd like a Flash (swf) file at 480 pixels tall. If you've created a video, we prefer AVI format (not MOV or WMV or MPEG) at 480 pixels tall. We also take NTSC DVDs. Clips may be shown on either 16:9 or 4:3 screens, at our discretion. If you have a final product available in no other format, we can take pretty much anything - realize that we may have to capture and mix down in order to output our looping DVDs. Submitted tapes, CDs or DVDs cannot be returned.

Q: Is within 2 blocks of The Plaza Necessary? It cuts locals out and is expensive
A: Locals will find out about this very quickly. Once it becomes a destination location for visitors, then the location can be the Rail yard north plaza near Site Santa Fe, and then the new Civic Center, etc. A branch location for students at V.L. mall is an idea to consider.

Q:Addressing 2 Markets (Market to visitors/Serve locals) is too much of a challenge
A: The rapidly expanding awareness generates the excitement to sustain both the educational/marketing component as well as the educational/development component.

Q:What are existing models?
A:Philadelphia’s InLiquid.com; Singapore’s Front Room Gallery at frontroom.com.sg; Paris’ TicketNet/Tourist Office partnership at paris-touristoffice.com; England’s lovebytes.org.uk and the Community Media Showroom at showroom.org.uk; the European Cultural Backbone at medialounge.net and e-c-b.net; New York’s newmuseum.org and it’s Giftwares industry showroom at 225-fifth.com; St. Louis’ Center for Emerging Technologies emergingtech.org; Linz’s Ars Electronica Center/Sky Media Loft at www.aec.at/en/center; Bay Area Marketing Partnership bayareafirst.org; Atlanta’s Advanced Technology Development Center atdc.org; Greater Phoenix Economic Council at gpec.org

Q:Why is this Economic Development?
A: It’s a method to market and export New Mexico services, bringing out of state monies to NM, attracting customers and businesses. Job creation, business and market education, resource and advertising sharing, etc. See http://www.iedconline.org/hotlinks/ecorefcontents.html

Q:What’s the Game Plan?
A: No more meetings! This is Phase I of a renowned Santa Fe National Design Center

Q:Are the Plaza visitor demographics the right market?
A: Maybe not directly, but the desire is to make it aware that Santa Fe is a desirable New Media Center by generating “The Buzz,” so a broad marketing campaign through visible location works best. Think Florida Citrus Growers or Got Milk. This is about getting the greatest message out to the greatest number of people, thereby stimulating awareness and demand for services

Q:Who administers the response mechanism?
A: The New Mexico Internet Professionals Association can be approached, as they already have models in place with www.internetservices.org and www.internetjobs.org run from nmipa.org. Utilizing such a model, with our staff and community college interns, we'll coordinate with the trade associations and facilitate match-making.

Q:How are you going to get historic review board approval quickly?
A: This can be done without exterior modifications as long as we have large windows

Q:I thought there wasn’t high speed bandwidth downtown
A: There are many options for that downtown – not that this space needs it necessarily

Q:Do you also need a 501(c)(3) non-profit?
A: NMI is a New Mexico not-for-profit corporation. 501-c-3 status has not been given, but is in the works.

Q:What is New Media exactly?
A: Media = the agencies of mass communication (usually traditional, tv, film, publishing and radio). New Media = All emerging communications media that combine text, graphics, sound, and/or video, using digital/computer technology. Covers the electronic publishing and multimedia industries, plus related service businesses. New Media, because it’s digital can be simultaneously delivered to an infinite number of people, who in turn are able to interact with the communication.

Q:Who know about or is interested in the New Media Gallery?
A:§ Eric Witt (Office of the Governor of New Mexico supports this project)
§ Cathie Zacher and Carl Condit (Santa Fe Economic Development, Inc. supports this project)
§ Sayuri Yamada (Yamada Science and Art Corp.)
§ Don Wiviott (The Lofts/Santa Fe Economic Development Committee)
§ James McLaughlin and Sheila Ortego, Santa Fe Community College supports this project
§ Bob Martin (The Lensic/Community Box Office)
§ Rick Homans, NM Economic Development Department Secretary
§ Santa Fe state delegates: Speaker Lujan, Lucky Varela, Peter Wirth, Nancy Rodriguez, Campos, Jim Trujillo
§ Santa Fe councilors: David Pfeffer, David Coss, Rebecca Wurzburger, Karen Heldmeyer
§ High Tech Consortium of Southern New Mexico supports this project
§ Randy Burge supports project (NM Information Technology and Software Association)
§ New Mexico Internet Professionals Association
§ Justin Greene (Dashing Delivery/Architect)
§ Josh and Caroline Dennis (Wired Nation/Grappa Wireless)
§ Steve Whitman and Craig Fiels (City of Santa Fe Economic Development Staff supports project)
§ Chris Lopez & Cristina McCandless (Regional Development Corporation)
§ Marie Longserre (Santa Fe Business Incubator)
§ Michael Orshan, NM EDD Office of Science and Technology
§ Lisa Strout, NM Film Office Director
§ Sam Levy (NET MAN, Inc./NM Internet Professionals Association)
§ Owen Lopez supports the project (McCune Charitable Foundation)
§ Tom Aageson supports the project (Museum of New Mexico)
§ Roman Maes (former NM State Senator)
§ Lyra Barron (Independent Features Group)
§ David Breecker (NM Media Industries Strategy Project)
§ Stephen Guerin (Redfish Group)
§ Simon Brackley (Santa Fe Chamber of Commerce)
§ Carol Radosevich (PNM Economic Development Director/SFEDI Board)
§ David Miller (Thornburg Mortgage/Investment Management/SFEDI Board)
§ Jerome Garcia (LANL Industrial Commercialization Office/SFEDI Board)
§ Lleta Scoggins (Railyard Development)
§ Nelson Ward (NM Internet Professionals Association)
§ Jim Colson (NM Economic Development Partnership)
§ Daniel Kah (Angelou Economics)
§ Jim Gollub (iDEA Economic Development Consultants)
§ Frank O’Mahony (Marketing Director, NM Economic Development Corporation)
§ Andy Alsop (Technology Ventures Corp.)
§ Wayne Nichols (Nichols Agency Real Estate)
§ Bob Wickham (A/V Systems)
§ Ranny Levy (Coalition for Quality Childrens Media and KIDS FIRST!)
§ Tom Gallegos (Rio Grande Insurance)
§ Fidel Gutierrez (Los Alamos National Bank/SFEDI Board)
§ Alex Pattakos (The Innovation Group/SFEDI Board)
§ Katie Peters (Plaza Mercado/Southwest Asset Management)
§ John Barker (Barker Management)
§ Robert Witcher (Santa Fe Computer Works)
§ Manuel Monasterio (A.G. Edwards/Santa Fe Rotary - Centro)

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