About New Media Industries

New Media, Digital Design, whatever you call it - involves just about everybody who creates work with a computer for clients. It includes industries such as IT, Informatics, Biotech, Graphic Design, Software, Animation, Game Design, Film Making, Modeling, DVD/CD, TV Production, Technology, Publishing, Architecture and more!

The New Media Gallery
is a physical location in the most heavily touristed area(s) of New Mexico

That will show one to two minute long video clips of companies in New Media on plasma screens

It shows, through video or animation, each company's services and quality of work. Each clip finishes with "Another New Mexico New Media Company"

It is a not-for-profit entity whose sole purpose is economic development of the New Media Industry

It raises awareness of work being done in New Mexico by showing these industry clips all day, every day, to everybody.

It generates demand for work to be done by companies in New Mexico.

This is about leveraging New Mexico's tourism cachet to let people know that world class work comes out of New Mexico and that they should seek to have their projects done by YOU.
It uses economic development pooling of resources, trade groups and individual/companies to leverage into a much higher level of cooperative branding and marketing that is of direct benefit to each participant, and of the most benefit to the state as a whole.

View this PDF (54 KB) to see what the New Media Gallery concept is all about
The New Media Gallery is an economic development initiative focused on getting broad based awareness out to the world of the very high quality projects being done by the companies in the spectrum of "design" in New Mexico.

Opportunity and Challenge
Grow the “design” economy ground that exists between the existing, known art and science sectors. There exists a large group of talented, low environmental impact, high-revenue-return businesses in the industries that would highly benefit from positive public perception of New Mexico as The New Media State.

Leverage the one-million-plus annual visitors to the Santa Fe Plaza. Increasing awareness will cause the requests for New Mexico services/products to increase. Will quickly attract national media coverage of the opportunities for working with and in New Mexico.

Will impact existing job holders with a desire to remain in New Mexico, will stem the current rate of attrition - strengthening small business, and will provide an energetic and attractive atmosphere for in-state students and young, creative people in which to join or start businesses.

Goals
New Media Industries (NMI) will leverage the visibility of a high profile, retail location on the Santa Fe Plaza to stimulate the creation of jobs at 10% the cost of the national “small urban” average (source: EDA 2002) through the following:

1. Facilitate communication between existing organizations, creating a single effective point-of-presence in New Mexico, and Acts as a one–stop shop for economic development information and resources;
2. Globally brand New Mexico as The New Media State
3. Promote New Media businesses’ products and services to the local, regional, national, and international public, increasing sales and collaborative work;
4. Inform the public of current research work being conducted in and by New Mexico research organizations;
5. Educational outreach program with educational institutions in rural and urban areas, to inspire and prepare our future workforce

Gallery Features

- Ten large LCD screens, one for each focus industry, showing rotational multimedia presentations of the best examples of new media, interspersed with economic development and sponsor messages.
- Space for weekly/monthly individual or group “shows.”
- Membership open to all companies in the target industries
- Receptionist and information area for economic development resource dissemination and to handle inquiries about member new media companies/services.
- Printed lists of all members sorted by industry and service provided
- Conference room/flex space available for use by any member.
- Satellite kiosk for the community box office providing last-minute reduced- price tickets as a general foot traffic draw and visit incentive.
- Space for industry related receptions.
- Coordinated website providing access to all of these resources.
- Director available for consultation, meetings and presentations.

“New Media” Industries
Industries that offer a product or service that can be communicated digitally:
- Software
- Publishing
- Technology
- Film
- Informatics
- Digital media (not traditional artwork)
- Design, including:
o Architectural design
o Industrial design
o Product/package design
o Interior design
o Graphic design

Have questions? Please Contact Us